Obviously, the root of all great advertising lies in making you feel inadequate in some way. (All the fun is happening somewhere else! You’re not sexy/smart/cool enough!) So how about a big BRA-VO to the social media circle jerk in the desert that was Coachella weekend numero uno. This big ass advertising campaign masked as a “noveau-hippie” music festival is the stuff of Freud and Bernay’s wet dreams. A whole Instagram/Twitter feed featuring a smorgasbord of visuals to remind yourself how utterly lame you are in comparison to the members of the uber-cool club. And here’s what’s really innovative: Our peers are delivering the message. Consumers trust social media, after all it’s made up of “real people”. And social media’s got what every brand pines for: a feeling of genuine authenticity. In a world where everyone is for sale and branding is a way of life…are humans the advertising medium of the future? #TrustNoOne
PS- I’m not hating, simply observing. I WISH I could have spent the weekend at Coachella! I die to see Grimes and RHCP. And I would have been 'gramming it up. But don't even get me started on the whole "festival fashion" thing...vomit. JK. We'll save that topic for weekend #2 ;)
PPS- Moving on from the 90's and rocking an early 2000's zebra skirt. I can so see XTina rockin this.
Thrifted angora sweater. Vintage Lil Gemini top. Thrifed zebra skirt. Converse All Stars.
Until next time,